Following is an interview with Peter Grandich that was conducted by representatives from Resolution Promotions, a digital marketing firm based at the Jersey Shore.

Q: If just one sentence were used to describe what you do each day, what would it be?

A: Changing lives for the better – one client at a time.

Q: What is it that you believe that you do to change lives?

A: How people handle their finances is one of the most important traits they can possess. I make myself a trusted confidant to each of my clients. They can know I will be brutality honest at all times. This positions them to benefit from my 38+ years of experience. Our relationship only begins when our team planning process is complete. We show how to live a life of financial balance and fulfillment.

Q: You often state that most financial plans are doomed to fail. You speak at great length in your book why. Is there a short description of why you believe this to be the case?

A: I wish there was a quick sound bite or a few words to describe why, but it’s one of the main reasons that I wrote the book so it could be explained in detail.

Q: Okay, how about comparing what you do versus what these doomed financial plans do?

A: The financial services industry has spent tens of billions of dollars over many decades, creating an illusion that they can better people’s lives when history suggests far more of them end up better off than their clientele. I can tell you why this is so.

Q: Please do so.

A: Most financial service organizations focus on product-based solutions. The challenge with this method is often additional cost and the uncertain future performance of the product(s) that they peddle. The other challenge is that when you define success predominately as net worth and assets under management, you lose sight of critical key points.

Q: So, what’s different with your planning methods?

A: There are several differences. But one of the main dissimilarities is that we focus upon a process that both builds and protects wealth with efficiency at the core. In our process, the difference is that we define ‘wealth’ as cash flow plus quality of life.

Another key difference is that our team uses an academic approach to asset management and asset protection, not an emotional approach based upon what some product has done in the past and “hope” that it repeats itself in the future. Hope is a wonderful, spiritual strategy, but it’s a recipe for disaster when it comes to handling one’s finances.

Little time is spent by the average financial advisor on protecting the client’s portfolio because they know that the vast majority of investors have bought into the belief that more money equals more happiness. With this in mind, the average financial advisors are mainly focused upon increasing the portfolio through speculation with the hopes that all the “stars will line-up” for their plan to work. Our process teaches how to protect one’s assets and minimize their risk without incurring any additional costs to implement these strategies.

Q: I assume that’s why these financial firms always state in their disclaimer that “past performance is not indicative of future results.”

A: Yes indeed. But the public is sold and buys this every day as if success is assured in the products that they were sold.

Q: You said earlier that wealth equals cash flow plus quality of life. Can you explain?

A: Here too, my book goes into great detail why. But, there’s one sentence I emphatically state over and over is: “Cash flow is for you. Net Worth is what you leave for others.”

Your cash flow determines your quality of life, not your net worth. Many people have substantial net worth but poor cash flow and thus don’t come close to appreciating their wealth. Others have minimal net worth but, by improving their cash flow, they end up wealthier.

The financial services industry has gone to great lengths to convince the public that increasing one’s net worth is key, but ask any successful business owner, real estate investor and the like and they will tell you that their success was realized because they managed, and maximized their cash flow.

Our objective is to assists our clients in building wealth by identifying cash flow strategies that help maximize wealth potential.

Q: Before I ask you to demonstrate some of those brutally-honest financial advising ways of yours, can you describe what one can expect from your team process?

A: Absolutely. We deliver a unique and verifiable strategy to increase your wealth over and above what you’re currently on track for, and:

  • We do so without taking on more risk. In fact, we usually lower our clients’ risk exposure(s).
  • We achieve this by not only avoiding any sacrifice to our client’s lifestyle but actually noticeably improve it.

In addition, if our client so chooses, we’re more than willing to become their team quarterback. Many of our clients have a money manager, attorney, accountant, and others assisting them, but no one is making sure they’re synchronized and all operating in the client’s best interest. Too many times we find one professional’s work is making another’s less efficient and effective. Part of what we do is to make sure all of the client’s team is on the same page.

Q: Okay, Peter. Your process appears different. But what makes you different from your peers?

A: I think when one reads my book they will clearly say “Grandich’s approach is unique!” In fact, I’m so different that, to some, it’s too difficult to fully grasp or appreciate.

Q: Such as?

A: Let’s start with the title of my book. When it was first published back in 2011, it was entitled “Confessions of a Wall Street Whiz Kid.” But now, in the fifth edition released in 2021, the word “former” has been added to the title.

Q: Why?

A: Having made millions in profits, only to see those gains disappear not once, but twice, I don’t believe I should be viewed as a “Whiz” of anything. Unfortunately, you would think almost no one ever loses if you listen to the financial commercials that hope to leave one believing that you simply buy low and sell high.

Q: What else separates you from most?

A: Again, reading my book will make it abundantly clear. But here are some factors:

  • We refuse to subscribe to the falsehood that one can accurately and continuously predict the future movements of markets and the economy. Only Almighty God knows the future and to put oneself out as a soothsayer is an insult to the Almighty.
  • We refuse to subscribe to the falsehood that to imply that a sum of money can be made into a larger sum on a regular and constant basis when, in fact, far-more times financial advisors do the opposite. I like to say that if you want a typical financial advisor to cause you to have a million dollars for you when they are done, give them two million to start with.

I created the “Seven Deadly Sins of Finance”. I have done every single one more than once in my 38+ years as an advisor and investor. So, has just about every financial advisor and investor has or shall over time, only I make it a point to clients to be fully aware of this from the moment we start working together and only assure them we will do our best to minimize or eliminate them.

Q: These Seven Deadly Financial Sins seem almost biblical. What are they?

A: The “Seven Deadly Sins of Finance” are:

1 – Believing you can constantly predict future market movements.

2 – Utilizing traditional financial planning methods which are doomed to fail

3 – Assuming financial “advice” in unbiased and objective

4 – Exhibiting arrogance

5 – Believing more money equals more happiness

6 – Participating in mental anguish

7 – Procrastination

Q: The number “7” appears often in the Bible. Knowing your deep appreciation for what you call the “manual for life”, is there another “7” factor that you believe in?

A: Yes, we’ve developed what we call the “7 Habits of Successful People”. They are:

1 – Focus on cash flow

2 – Maintain liquidity

3 – High savings rate

4 – Effective debt management

5 – Reduce and eliminate taxes

6 – Take risks worth taking

7 – Transfer risk effectively

We teach our clients these seven good habits.

Q: Okay, let’s assume that one accepts both you, and the methods of finance that you employ, are truly different and beneficial. And, since I believe in the adage that “nobody does nothing for nothing”, I believe that saying also applies to you. I have to ask, “What’s in it for you, Peter?”

A: You’re correct. I don’t do this for nothing. But, I can proudly state these facts:

  • When we’re done with our process, there shall be little or no need for our clients to endure regular calls from us about new products and services unless their lives have unexpected changes. What we do usually just needs care and maintenance, which we do yearly at no cost to our clients.
  • Thanks to our efficient processes, we remain on top of all macro and microeconomic factors that could impact them. We encourage our clients to feel free to call upon us at any time with any concerns, questions or thoughts.
  • If history is any indication, our clients become an extension of our marketing arm since they become far more astute on matters of finance. Our clients give us credit for their successes when letting their family and friends know how their successes came to pass.
  • We refuse to give the false hope that other advisors promote of their ‘Chevy’ turning into a ‘Mercedes’. But, we will make their Chevy run as efficiently and effectively as possible.

Q: What else would you like to say before we close?

A: I have learned the hard way both financially and personally. My ups and downs taught me many things. But, if there was one thought that I would want any investor to remember, it’s what Proverbs 21:5 states:

“The plan of the diligent end in profit, but those of the hasty end in loss.”