Jo Smith Schloeder was the managing member and creative director of Creative Approach, LLC, a marketing and public relations practice specializing in the specific needs of government, business and non-profit organizations. Based in Wall, NJ, the company was founded in 1989.
Jo’s writing credits include over 20 years of copywriting, magazine writing, essay writing, ghostwriting and journalism. A graphic artist, she also designs marketing materials and websites, and designed the Confessions… book cover.
Formerly the director of communications of a large non-profit agency, her prior experience includes several years in the advertising and television industry in New York. Schloeder is a past president of the Jersey Shore Public Relations and Advertising Association and belongs to many trade, community and civic organizations. She has received numerous industry awards for copywriting, media relations and design and taught several courses on public relations, promotion and marketing.
She resides in New Jersey.